I, a BBA graduate in Marketing, contemplated furthering my education with post-graduation studies. However, I couldn’t shake the feeling of uncertainty regarding whether it was truly what I desired. I firmly believe that one’s degree and marks don’t define their potential; rather, it’s their hard work that shapes their achievements. So, why not prioritize upskilling and applying acquired knowledge in real-world scenarios? Contemplating this, I couldn’t help but question if marketing holds deeper dimensions, especially amidst the digital era’s evolution.
That was the moment I found out about upGrad platform with various possibilities to upskill myself. The girl who once was fixated on doing an MBA from a reputed university now saw the dawn of a new chapter. It took me a few months to convince myself to enroll in a course, but I’m glad to be able to enter the upGrad space. When I finally decided to enroll, where better to learn digital marketing than at the ‘Mecca of Marketing‘ – MICA.
A New Journey Started
In the last 1.5 months, I’ve delved into the realm of Digital Marketing Disciplines and AI, acquiring a thorough understanding and practical skills essential in the current digital environment. An important aspect of this program is the hands-on projects, such as researching products and planning strategies, creating websites and blogs, conducting campaigns on platforms like Facebook and Google, using Google Analytics, and more. The curriculum is well-organized, providing a strong base to succeed in this industry.
The knowledge acquired thus far has not only broadened my abilities but also strengthened my enthusiasm for the program. I am looking forward to utilizing the skills and insights gained from completing this program in the field of digital marketing.
Also, a shoutout to the dedicated team at upGrad for curating such an amazing program and for their continuous support. If you’re passionate about digital marketing, I highly recommend considering upGrad’s Digital Marketing and Communications program, affiliated with MICA.
Learnings
In the end, I would like to say that ‘Every new challenge is the key to opening a new opportunity and to always maintain a positive mindset.’ This decision wasn’t made lightly, and it represents my commitment to continuous learning and growth.
To all readers, this is your signal to proceed, even if it isn’t going to be a big leap. Let’s take it small but let’s take it ahead. Here’s to continuous learning, growth, and the exciting journey ahead!